Factors that influence the purchase of Halal products
This research focuses on the factors that influence purchase of Halal products by consumers in Malaysia that is religiosity, level of confidence, country of origin and attitude. Questionnaires were distributed to 350 consumers in the Klang Valley using convenience sampling. Multiple regressions were...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/54288/ http://psasir.upm.edu.my/id/eprint/54288/1/Factors%20that%20influence%20the%20purchase%20of%20Halal%20products.pdf |
| _version_ | 1848852504157093888 |
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| author | Othman, Manisah Kamarohim, Norazlina |
| author_facet | Othman, Manisah Kamarohim, Norazlina |
| author_sort | Othman, Manisah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This research focuses on the factors that influence purchase of Halal products by consumers in Malaysia that is religiosity, level of confidence, country of origin and attitude. Questionnaires were distributed to 350 consumers in the Klang Valley using convenience sampling. Multiple regressions were used to identify the relationship between purchasing factors and buying decision. The findings showed that religiosity, level of confidence, country of origin and attitude had significant relationship on buying decision. The paper extends the understanding of TRA to newly emerging contexts such as factors that influence the purchase halal products. |
| first_indexed | 2025-11-15T10:39:07Z |
| format | Article |
| id | upm-54288 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:39:07Z |
| publishDate | 2016 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-542882018-03-12T03:40:16Z http://psasir.upm.edu.my/id/eprint/54288/ Factors that influence the purchase of Halal products Othman, Manisah Kamarohim, Norazlina This research focuses on the factors that influence purchase of Halal products by consumers in Malaysia that is religiosity, level of confidence, country of origin and attitude. Questionnaires were distributed to 350 consumers in the Klang Valley using convenience sampling. Multiple regressions were used to identify the relationship between purchasing factors and buying decision. The findings showed that religiosity, level of confidence, country of origin and attitude had significant relationship on buying decision. The paper extends the understanding of TRA to newly emerging contexts such as factors that influence the purchase halal products. Universiti Putra Malaysia Press 2016 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/54288/1/Factors%20that%20influence%20the%20purchase%20of%20Halal%20products.pdf Othman, Manisah and Kamarohim, Norazlina (2016) Factors that influence the purchase of Halal products. Pertanika Journal of Social Sciences & Humanities, 24. art. no. JSSH-S0281-2016. pp. 165-178. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-11 Purchase of Halal products; Halal products |
| spellingShingle | Purchase of Halal products; Halal products Othman, Manisah Kamarohim, Norazlina Factors that influence the purchase of Halal products |
| title | Factors that influence the purchase of Halal products |
| title_full | Factors that influence the purchase of Halal products |
| title_fullStr | Factors that influence the purchase of Halal products |
| title_full_unstemmed | Factors that influence the purchase of Halal products |
| title_short | Factors that influence the purchase of Halal products |
| title_sort | factors that influence the purchase of halal products |
| topic | Purchase of Halal products; Halal products |
| url | http://psasir.upm.edu.my/id/eprint/54288/ http://psasir.upm.edu.my/id/eprint/54288/ http://psasir.upm.edu.my/id/eprint/54288/1/Factors%20that%20influence%20the%20purchase%20of%20Halal%20products.pdf |