The effects of Facebook advertisements on the working adult’s purchasing behavior

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The effects of Facebook advertisements on the working adult’s purchasing behavior

Effectiveness of advertising on Facebook has been a constant debate among scholars with contradicting opinions. Subsequently, this study aims to explore the effectiveness of Facebook advertisements in driving awareness and sales conversions among the consumers. By using Hierarchy of effects theory f...

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Bibliographic Details
Main Authors:	Sasitharan, Githa Devi, Hasan, Hamisah, Bolong, Jusang, Osman, Mohd Nizam
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/54052/ http://psasir.upm.edu.my/id/eprint/54052/1/The%20effects%20of%20Facebook%20advertisements%20on%20the%20working%20adult%E2%80%99s%20purchasing%20behavior.pdf

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