Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia
Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products. This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families. Recently, the...
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| Format: | Conference or Workshop Item |
| Language: | English |
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EDP Sciences
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/54021/ http://psasir.upm.edu.my/id/eprint/54021/1/Factor%20of%20awareness%20in%20searching%20and%20sharing%20of%20halal%20food%20product%20among%20Muslim%20families%20in%20Malaysia.pdf |
| _version_ | 1848852432890626048 |
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| author | Yusoff, Siti Zanariah Adzharuddin, Nor Azura |
| author_facet | Yusoff, Siti Zanariah Adzharuddin, Nor Azura |
| author_sort | Yusoff, Siti Zanariah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products. This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families. Recently, the halal issue has become the hot topic as it involves community religious tenets. This study aims to enrich communications literature in terms of information seeking in halal food products. The sample of the research consisted of 340 Muslim families in Bangi, Selangor. The data are collected through questionnaire and analyzed using descriptive analysis and inferential analysis such as correlation. The result of the study revealed that awareness factor is significantly correlated with information seeking behavior among Muslim family. |
| first_indexed | 2025-11-15T10:38:00Z |
| format | Conference or Workshop Item |
| id | upm-54021 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:38:00Z |
| publishDate | 2017 |
| publisher | EDP Sciences |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-540212019-06-28T07:47:56Z http://psasir.upm.edu.my/id/eprint/54021/ Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia Yusoff, Siti Zanariah Adzharuddin, Nor Azura Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products. This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families. Recently, the halal issue has become the hot topic as it involves community religious tenets. This study aims to enrich communications literature in terms of information seeking in halal food products. The sample of the research consisted of 340 Muslim families in Bangi, Selangor. The data are collected through questionnaire and analyzed using descriptive analysis and inferential analysis such as correlation. The result of the study revealed that awareness factor is significantly correlated with information seeking behavior among Muslim family. EDP Sciences 2017 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/54021/1/Factor%20of%20awareness%20in%20searching%20and%20sharing%20of%20halal%20food%20product%20among%20Muslim%20families%20in%20Malaysia.pdf Yusoff, Siti Zanariah and Adzharuddin, Nor Azura (2017) Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18-20 Sept. 2016, Istana Hotel, Kuala Lumpur. (pp. 1-7). 10.1051/shsconf/20173300075 |
| spellingShingle | Yusoff, Siti Zanariah Adzharuddin, Nor Azura Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia |
| title | Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia |
| title_full | Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia |
| title_fullStr | Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia |
| title_full_unstemmed | Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia |
| title_short | Factor of awareness in searching and sharing of halal food product among Muslim families in Malaysia |
| title_sort | factor of awareness in searching and sharing of halal food product among muslim families in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/54021/ http://psasir.upm.edu.my/id/eprint/54021/ http://psasir.upm.edu.my/id/eprint/54021/1/Factor%20of%20awareness%20in%20searching%20and%20sharing%20of%20halal%20food%20product%20among%20Muslim%20families%20in%20Malaysia.pdf |