Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development
Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education. However, very few studies are available in th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Future Academy
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/53841/ http://psasir.upm.edu.my/id/eprint/53841/1/Corporate%20Identity%20Management%20%28CIM%29%20model%20in%20Malaysian%20higher%20education%20sector.pdf |
| _version_ | 1848852389671469056 |
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| author | Mohamad, Bahtiar Abu Bakar, Hassan Ismail, Ahmed Rageh Halim, Haslina |
| author_facet | Mohamad, Bahtiar Abu Bakar, Hassan Ismail, Ahmed Rageh Halim, Haslina |
| author_sort | Mohamad, Bahtiar |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education. However, very few studies are available in the field of corporate identity within universities. Accordingly, the objective of this study is to examine the relationships between university’s CIM and organizational performance, and also identify the relevant underlying mechanisms in Malaysian highereducation sector. Based on a review of the existing literature in a range of areas, this study proposes a conceptual model of the positive relationships between CIM activities in universities with internal brand, transformational leadership and organisational culture. The proposed conceptual model is developed based on three main theories-- social identification theory, transformational leadership theory and social learning theory. |
| first_indexed | 2025-11-15T10:37:18Z |
| format | Article |
| id | upm-53841 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:37:18Z |
| publishDate | 2016 |
| publisher | Future Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-538412019-05-10T03:35:19Z http://psasir.upm.edu.my/id/eprint/53841/ Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development Mohamad, Bahtiar Abu Bakar, Hassan Ismail, Ahmed Rageh Halim, Haslina Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education. However, very few studies are available in the field of corporate identity within universities. Accordingly, the objective of this study is to examine the relationships between university’s CIM and organizational performance, and also identify the relevant underlying mechanisms in Malaysian highereducation sector. Based on a review of the existing literature in a range of areas, this study proposes a conceptual model of the positive relationships between CIM activities in universities with internal brand, transformational leadership and organisational culture. The proposed conceptual model is developed based on three main theories-- social identification theory, transformational leadership theory and social learning theory. Future Academy 2016 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/53841/1/Corporate%20Identity%20Management%20%28CIM%29%20model%20in%20Malaysian%20higher%20education%20sector.pdf Mohamad, Bahtiar and Abu Bakar, Hassan and Ismail, Ahmed Rageh and Halim, Haslina (2016) Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development. The European Proceedings of Social & Behavioural Sciences EpSBS. art. no. 93. pp. 659-666. ISSN ESSN: 2357-1330 https://www.futureacademy.org.uk/publication/EpSBS/ISSC2016/page-5 10.15405/epsbs.2016.08.93 |
| spellingShingle | Mohamad, Bahtiar Abu Bakar, Hassan Ismail, Ahmed Rageh Halim, Haslina Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development |
| title | Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development |
| title_full | Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development |
| title_fullStr | Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development |
| title_full_unstemmed | Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development |
| title_short | Corporate Identity Management (CIM) model in Malaysian higher education sector: literature review and hypothesis development |
| title_sort | corporate identity management (cim) model in malaysian higher education sector: literature review and hypothesis development |
| url | http://psasir.upm.edu.my/id/eprint/53841/ http://psasir.upm.edu.my/id/eprint/53841/ http://psasir.upm.edu.my/id/eprint/53841/ http://psasir.upm.edu.my/id/eprint/53841/1/Corporate%20Identity%20Management%20%28CIM%29%20model%20in%20Malaysian%20higher%20education%20sector.pdf |