Consumers’ intention to purchase genetically modified soybean products in Malaysia

Consumers’ intention to purchase genetically modified soybean products in Malaysia

In this study, the main objective is to determine the consumers’ intention to buy the GM soybean products in Malaysia. In order to analyze the consumer intention, the theory of Planned Behavioral Model (hereafter TPB) is employed and a survey with 215 respondents was conducted in Klang Valley, Malay...

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Bibliographic Details
Main Authors: Son, Welson Chin Vui, Seng, Kelly Wong Kai, Sharifuddin, Juwaidah
Format: Conference or Workshop Item
Language:English
Published: 2016
Online Access:http://psasir.upm.edu.my/id/eprint/53830/
http://psasir.upm.edu.my/id/eprint/53830/1/Consumers%E2%80%99%20intention%20to%20purchase%20genetically%20modified%20soybean%20products%20in%20Malaysia.pdf

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