Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia
The objective of this study is to determine the shopping drivers that influence consumers to choose the night market or wet market for fresh fruit and vegetable (FFV) purchases. The study also investigates whether any differences in behavior among generational cohorts exist while purchasing fresh fr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/53813/ http://psasir.upm.edu.my/id/eprint/53813/1/Shopping%20drivers%20of%20generational%20cohorts.pdf |
| _version_ | 1848852382746673152 |
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| author | Gindi, Abdullahi Auwal Abdullah, Amin Mahir Ismail, Mohd Mansor Mohd Nawi, Nolila |
| author_facet | Gindi, Abdullahi Auwal Abdullah, Amin Mahir Ismail, Mohd Mansor Mohd Nawi, Nolila |
| author_sort | Gindi, Abdullahi Auwal |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The objective of this study is to determine the shopping drivers that influence consumers to choose the night market or wet market for fresh fruit and vegetable (FFV) purchases. The study also investigates whether any differences in behavior among generational cohorts exist while purchasing fresh fruits and vegetables between two retail formats. The cluster sampling technique was applied to the entire population of Klang Valley area in Malaysia, and 700 respondents were randomly selected for this research. Perceived freshness, perceived quality and perceived safety of the fresh fruits and vegetables are the most important shopping drivers in a consumer's decision to purchase FFV in night market and wet market retail formats. The findings show that members of different generational cohorts have different perceptions about freshness, quality and safety of fresh fruits and vegetables purchased in night market and wet market retail formats. |
| first_indexed | 2025-11-15T10:37:12Z |
| format | Article |
| id | upm-53813 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:37:12Z |
| publishDate | 2016 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-538132018-02-06T04:17:29Z http://psasir.upm.edu.my/id/eprint/53813/ Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia Gindi, Abdullahi Auwal Abdullah, Amin Mahir Ismail, Mohd Mansor Mohd Nawi, Nolila The objective of this study is to determine the shopping drivers that influence consumers to choose the night market or wet market for fresh fruit and vegetable (FFV) purchases. The study also investigates whether any differences in behavior among generational cohorts exist while purchasing fresh fruits and vegetables between two retail formats. The cluster sampling technique was applied to the entire population of Klang Valley area in Malaysia, and 700 respondents were randomly selected for this research. Perceived freshness, perceived quality and perceived safety of the fresh fruits and vegetables are the most important shopping drivers in a consumer's decision to purchase FFV in night market and wet market retail formats. The findings show that members of different generational cohorts have different perceptions about freshness, quality and safety of fresh fruits and vegetables purchased in night market and wet market retail formats. Elsevier 2016-05 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/53813/1/Shopping%20drivers%20of%20generational%20cohorts.pdf Gindi, Abdullahi Auwal and Abdullah, Amin Mahir and Ismail, Mohd Mansor and Mohd Nawi, Nolila (2016) Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia. Australasian Marketing Journal, 24 (2). pp. 165-170. ISSN 1441-3582; ESSN: 1839-3349 https://www.sciencedirect.com/science/article/pii/S1441358216300404 10.1016/j.ausmj.2016.05.002 |
| spellingShingle | Gindi, Abdullahi Auwal Abdullah, Amin Mahir Ismail, Mohd Mansor Mohd Nawi, Nolila Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia |
| title | Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia |
| title_full | Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia |
| title_fullStr | Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia |
| title_full_unstemmed | Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia |
| title_short | Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia |
| title_sort | shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/53813/ http://psasir.upm.edu.my/id/eprint/53813/ http://psasir.upm.edu.my/id/eprint/53813/ http://psasir.upm.edu.my/id/eprint/53813/1/Shopping%20drivers%20of%20generational%20cohorts.pdf |