Relationship between susceptibility to normative influence and purchase intention towards global brands in Nigeria

Relationship between susceptibility to normative influence and purchase intention towards global brands in Nigeria

Due to recent globalization has led to increase with many foreign companies competing with each other making consumers purchase intention more important issues for marketers and difficult to understand. Recent study has shown that norms of groups’ they associated influence consumer purchase intentio...

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Bibliographic Details
Main Authors: Anthony, Omaze Afamefuna, Abd. Rahim, Husniyah, Osman, Syuhaily
Format: Article
Language:English
Published: Center for Promoting Ideas 2016
Online Access:http://psasir.upm.edu.my/id/eprint/53761/
http://psasir.upm.edu.my/id/eprint/53761/1/Relationship%20between%20susceptibility%20to%20normative%20influence%20and%20purchase%20intention%20towards%20global%20brands%20in%20Nigeria.pdf

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