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The customers satisfaction on retailers’ brand products: a study on selected areas in Klang Valley

In recent years, there has been a shift from national brand towards retailer's brand. This phenomenon is very obvious in developed nations, while growing increasingly in developing nations, such as Malaysia. This study attempts to uncover the customers’ acceptance, and identify factors deemed i...

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Bibliographic Details
Main Authors:	M. Zain, Osman, Saidu, Mohammed Bashir
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Online Access:	http://psasir.upm.edu.my/id/eprint/53560/ http://psasir.upm.edu.my/id/eprint/53560/1/The%20customers%20satisfaction%20on%20retailers%E2%80%99%20.pdf

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