Patterns of schematic structure and strategic features in newspaper editorials: a comparative study of American and Malaysian editorials

Patterns of schematic structure and strategic features in newspaper editorials: a comparative study of American and Malaysian editorials

To carry a message through effectively to the public, newspaper editors need to employ the generic pattern of editorials as a rule of thumb. Yet few studies have investigated the schematic structure and persuasive style of editorials. Hence, this study aims to compare the generic characteristics in...

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Bibliographic Details
Main Authors: Zarza, Sahar, Tan, Helen
Format: Article
Language:English
Published: Sage Publications 2016
Online Access:http://psasir.upm.edu.my/id/eprint/53493/
http://psasir.upm.edu.my/id/eprint/53493/1/Patterns%20of%20schematic%20structure%20and%20strategic%20features%20in%20newspaper%20editorials.pdf

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