Willingness to pay in Kubah National Park and Matang Wildlife Centre: a contingent valuation method
National Park is an important component in the protected area system, and plays a key role in the tourism industry, precisely through ecotourism. Since its inception, the national park concept has been defined in different ways, but it is often connected with the idea of conservation and preservat...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Malaysia Sarawak
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/53253/ http://psasir.upm.edu.my/id/eprint/53253/1/Willingness%20to%20pay%20in%20Kubah%20National%20Park%20and%20Matang%20Wildlife%20Centre%20a%20contingent%20valuation%20method.pdf |
| _version_ | 1848852234683547648 |
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| author | Abu Bakar, Nor Afiza Radam, Alias Zaiton, Samdin Yacob, Mohd Rusli |
| author_facet | Abu Bakar, Nor Afiza Radam, Alias Zaiton, Samdin Yacob, Mohd Rusli |
| author_sort | Abu Bakar, Nor Afiza |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | National Park is an important component in the protected area system, and plays a key role in the tourism industry, precisely through ecotourism. Since its inception, the national park concept has been defined in different ways, but it is often connected with the idea of conservation and
preservation of the nature and its ecosystems. Having the challenges in the determination of the value (price) of the non-market goods and services, non-market valuation techniques such as Contingent Valuation Method and Choice Experiment have been developed to cater the issues in valuing environmental goods. This study seeks to study on the association of ecotourism as a segment of tourism in Malaysia. However, the scope of this study is limited to the valuation of ecotourism of NPs in Malaysia, particularly in Kubah National Park, Sarawak. Data were obtained using questionnaires from face-to face interviews. A sample of 618 respondents, comprising of visitors and non-visitors (Kuching residents) were involved in the study. |
| first_indexed | 2025-11-15T10:34:51Z |
| format | Article |
| id | upm-53253 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:34:51Z |
| publishDate | 2016 |
| publisher | Universiti Malaysia Sarawak |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-532532017-09-26T05:57:20Z http://psasir.upm.edu.my/id/eprint/53253/ Willingness to pay in Kubah National Park and Matang Wildlife Centre: a contingent valuation method Abu Bakar, Nor Afiza Radam, Alias Zaiton, Samdin Yacob, Mohd Rusli National Park is an important component in the protected area system, and plays a key role in the tourism industry, precisely through ecotourism. Since its inception, the national park concept has been defined in different ways, but it is often connected with the idea of conservation and preservation of the nature and its ecosystems. Having the challenges in the determination of the value (price) of the non-market goods and services, non-market valuation techniques such as Contingent Valuation Method and Choice Experiment have been developed to cater the issues in valuing environmental goods. This study seeks to study on the association of ecotourism as a segment of tourism in Malaysia. However, the scope of this study is limited to the valuation of ecotourism of NPs in Malaysia, particularly in Kubah National Park, Sarawak. Data were obtained using questionnaires from face-to face interviews. A sample of 618 respondents, comprising of visitors and non-visitors (Kuching residents) were involved in the study. Universiti Malaysia Sarawak 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/53253/1/Willingness%20to%20pay%20in%20Kubah%20National%20Park%20and%20Matang%20Wildlife%20Centre%20a%20contingent%20valuation%20method.pdf Abu Bakar, Nor Afiza and Radam, Alias and Zaiton, Samdin and Yacob, Mohd Rusli (2016) Willingness to pay in Kubah National Park and Matang Wildlife Centre: a contingent valuation method. International Journal of Business and Society, 17 (1). pp. 131-144. ISSN 1511-6670 http://www.feb.unimas.my/index.php?option=com_content&task=section&id=10&Itemid=51 |
| spellingShingle | Abu Bakar, Nor Afiza Radam, Alias Zaiton, Samdin Yacob, Mohd Rusli Willingness to pay in Kubah National Park and Matang Wildlife Centre: a contingent valuation method |
| title | Willingness to pay in Kubah National Park and Matang Wildlife Centre: a contingent valuation method
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| title_full | Willingness to pay in Kubah National Park and Matang Wildlife Centre: a contingent valuation method
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| title_fullStr | Willingness to pay in Kubah National Park and Matang Wildlife Centre: a contingent valuation method
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| title_full_unstemmed | Willingness to pay in Kubah National Park and Matang Wildlife Centre: a contingent valuation method
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| title_short | Willingness to pay in Kubah National Park and Matang Wildlife Centre: a contingent valuation method
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| title_sort | willingness to pay in kubah national park and matang wildlife centre: a contingent valuation method |
| url | http://psasir.upm.edu.my/id/eprint/53253/ http://psasir.upm.edu.my/id/eprint/53253/ http://psasir.upm.edu.my/id/eprint/53253/1/Willingness%20to%20pay%20in%20Kubah%20National%20Park%20and%20Matang%20Wildlife%20Centre%20a%20contingent%20valuation%20method.pdf |