Visitors satisfaction towards facilities of the giant panda conservation centre, Zoo Negara Malaysia: an exploratory analysis

Visitors satisfaction towards facilities of the giant panda conservation centre, Zoo Negara Malaysia: an exploratory analysis

Understanding visitor satisfaction level is essential to attracting and retaining visitors. The purpose of this study is to evaluate visitor satisfaction towards the Giant Panda Conservation Centre (GPCC) facility. GPCC is the latest main attraction in Zoo Negara where two giant pandas, which come u...

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Bibliographic Details
Main Authors: Johari, Shazali, Yee, Thoo Poh
Format: Article
Language:English
Published: Taylor's University 2016
Online Access:http://psasir.upm.edu.my/id/eprint/53233/
http://psasir.upm.edu.my/id/eprint/53233/1/Visitors%20satisfaction%20towards%20facilities%20of%20the%20giant%20panda%20conservation%20centre%2C%20Zoo%20Negara%20Malaysia%20an%20exploratory%20analysis.pdf

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