Understanding women experiences and decision making in choosing birthplace
Understanding consumer behaviour pertaining to healthcare consumption is vital in assessing and improving the service quality. Maternity care is one the largest division that most of the healthcare provider holds within the community of healthcare market and childbirth is most common reported cases...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IJABM
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/53191/ http://psasir.upm.edu.my/id/eprint/53191/1/Understanding%20women%20experiences%20and%20decision%20making%20in%20choosing%20birthplace.pdf |
| _version_ | 1848852221819617280 |
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| author | Ismail, Farah Raihana Hashim, Haslinda Raja Yusof, Raja Nerina |
| author_facet | Ismail, Farah Raihana Hashim, Haslinda Raja Yusof, Raja Nerina |
| author_sort | Ismail, Farah Raihana |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Understanding consumer behaviour pertaining to healthcare consumption is vital in assessing and improving the service quality. Maternity care is one the largest division that most of the healthcare provider holds within the community of healthcare market and childbirth is most common reported cases. Choosing the ideal birthplace is one of the pivotal decision in childbirth process and the decision made are influences by different attributes. Understanding women’s experiences during the childbirth process provide useful insights on how experiences influence the decision made. Intense competition and lucrative industry required healthcare provider to further understand the consumer need and demand as well focusing more towards customer-centred strategy.Purpose of this article is to discuss and review the relevant literature regarding the childbirth experiences and birthplace choice phenomenon from the lenses
of consumer. |
| first_indexed | 2025-11-15T10:34:38Z |
| format | Article |
| id | upm-53191 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:34:38Z |
| publishDate | 2016 |
| publisher | IJABM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-531912017-10-27T03:27:45Z http://psasir.upm.edu.my/id/eprint/53191/ Understanding women experiences and decision making in choosing birthplace Ismail, Farah Raihana Hashim, Haslinda Raja Yusof, Raja Nerina Understanding consumer behaviour pertaining to healthcare consumption is vital in assessing and improving the service quality. Maternity care is one the largest division that most of the healthcare provider holds within the community of healthcare market and childbirth is most common reported cases. Choosing the ideal birthplace is one of the pivotal decision in childbirth process and the decision made are influences by different attributes. Understanding women’s experiences during the childbirth process provide useful insights on how experiences influence the decision made. Intense competition and lucrative industry required healthcare provider to further understand the consumer need and demand as well focusing more towards customer-centred strategy.Purpose of this article is to discuss and review the relevant literature regarding the childbirth experiences and birthplace choice phenomenon from the lenses of consumer. IJABM 2016-11 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/53191/1/Understanding%20women%20experiences%20and%20decision%20making%20in%20choosing%20birthplace.pdf Ismail, Farah Raihana and Hashim, Haslinda and Raja Yusof, Raja Nerina (2016) Understanding women experiences and decision making in choosing birthplace. International Journal of Accounting, Business and Management, 4 (2). pp. 1-10. ISSN 2289-4519 http://www.ftms.edu.my/journals/index.php/journals/ijabm 10.24924/ijabm/2016.11/v4.iss2/107.115 |
| spellingShingle | Ismail, Farah Raihana Hashim, Haslinda Raja Yusof, Raja Nerina Understanding women experiences and decision making in choosing birthplace |
| title | Understanding women experiences and decision making in choosing birthplace |
| title_full | Understanding women experiences and decision making in choosing birthplace |
| title_fullStr | Understanding women experiences and decision making in choosing birthplace |
| title_full_unstemmed | Understanding women experiences and decision making in choosing birthplace |
| title_short | Understanding women experiences and decision making in choosing birthplace |
| title_sort | understanding women experiences and decision making in choosing birthplace |
| url | http://psasir.upm.edu.my/id/eprint/53191/ http://psasir.upm.edu.my/id/eprint/53191/ http://psasir.upm.edu.my/id/eprint/53191/ http://psasir.upm.edu.my/id/eprint/53191/1/Understanding%20women%20experiences%20and%20decision%20making%20in%20choosing%20birthplace.pdf |