The Mediating Role of Perceived Risk in the Relationship between Restaurant Food Hygiene Quality and Consumer Purchase Intention

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The Mediating Role of Perceived Risk in the Relationship between Restaurant Food Hygiene Quality and Consumer Purchase Intention

As the concern for food safety increases among consumers today, the foodservice industry inevitably has to strive to meet the required food hygiene quality. Previous literatures have widely suggested the significant role of food safety in consumer purchase intention. Yet, theoretical model in unders...

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Bibliographic Details
Main Author:	Ungku Zainal Abidin, Ungku Fatimah
Format:	Thesis
Language:	English English
Published:	2007
Subjects:	Food service management Consumer behavior
Online Access:	http://psasir.upm.edu.my/id/eprint/5314/ http://psasir.upm.edu.my/id/eprint/5314/1/FSTM_2007_12.pdf

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