The perception of Malaysian consumers on the importance of halal logo in their purchasing decision

The perception of Malaysian consumers on the importance of halal logo in their purchasing decision

Often the perceptions of Muslim consumers are taken for granted by the Muslim producers and they assume the product will be acceptable among Muslims. Hence, this paper looks into the perception of Muslim consumers in Malaysia on how important has the presence of halal logo on the packaging of food a...

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Bibliographic Details
Main Authors: Abdul, Mohani, Yahya, Mastora, Kamarulzaman, Siti Aiesya, Rahman, Mohammad Mizanur
Format: Article
Language:English
Published: International Organization Of Scientific Research 2016
Online Access:http://psasir.upm.edu.my/id/eprint/53054/
http://psasir.upm.edu.my/id/eprint/53054/1/The%20perception%20of%20Malaysian%20consumers%20on%20the%20importance%20of%20halal%20logo%20in%20their%20purchasing%20decision.pdf

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