The influence of consumer complaint behaviour on relationship quality among Malaysian mobile phone services subscribers: complainers versus non-complainers

The influence of consumer complaint behaviour on relationship quality among Malaysian mobile phone services subscribers: complainers versus non-complainers

Mobile phone service subscribers in Malaysia have been increasing tremendously. However, the number of complaints received with regard to mobile phone services is small as compared to the number of subscribers. Evidently complaining is one of the consumer behaviours which provides significant impact...

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Bibliographic Details
Main Authors: A. Rahman, Mohd Khirzan Badzli, Haron, Sharifah Azizah, Paim, Laily, Osman, Syuhaily, Othman, Abdul Kadir
Format: Article
Language:English
Published: 2016
Online Access:http://psasir.upm.edu.my/id/eprint/53030/
http://psasir.upm.edu.my/id/eprint/53030/1/The%20influence%20of%20consumer%20complaint%20behaviour%20on%20relationship%20quality%20among%20Malaysian%20mobile%20phone%20services%20subscribers%20complainers%20versus%20non-complainers.pdf

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