Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia

This study attempt to identify and elaborate a motivation factors influence participation of local community in tourism industry in Kuala Tahan National Park, Pahang, Malaysia. Using random stratified sampling techniques, a total of 400 respondents were selected from seven villages in Kuala Tahan Na...

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Main Authors: Hassan Zaki, Pakhriazad, Awang, Khairil Wahidin, Ismail, Mohd Hasmadi, M. R., Noorhayati
Format: Conference or Workshop Item
Language:English
Published: 2015
Online Access:http://psasir.upm.edu.my/id/eprint/52743/
http://psasir.upm.edu.my/id/eprint/52743/1/Identifying%20motivation%20factors%20of%20the%20participation%20of%20local%20community%20in%20tourism%20industry%20in%20National%20Park%2C%20Pahang%2C%20Malaysia%20.pdf
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author Hassan Zaki, Pakhriazad
Awang, Khairil Wahidin
Ismail, Mohd Hasmadi
M. R., Noorhayati
author_facet Hassan Zaki, Pakhriazad
Awang, Khairil Wahidin
Ismail, Mohd Hasmadi
M. R., Noorhayati
author_sort Hassan Zaki, Pakhriazad
building UPM Institutional Repository
collection Online Access
description This study attempt to identify and elaborate a motivation factors influence participation of local community in tourism industry in Kuala Tahan National Park, Pahang, Malaysia. Using random stratified sampling techniques, a total of 400 respondents were selected from seven villages in Kuala Tahan National Park. A theory of push and pull factor were applied in this study. Results showed that most of the local communities were more motivated by pull factors. The motivation by pull factor is due to reasons this tourism industries offers jobs to local peoples. They realize the tourism activities are one of fastest growing economy in their area and provide an employement in order to augment their socioeconomic.
first_indexed 2025-11-15T10:33:36Z
format Conference or Workshop Item
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institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T10:33:36Z
publishDate 2015
recordtype eprints
repository_type Digital Repository
spelling upm-527432019-11-13T01:39:34Z http://psasir.upm.edu.my/id/eprint/52743/ Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia Hassan Zaki, Pakhriazad Awang, Khairil Wahidin Ismail, Mohd Hasmadi M. R., Noorhayati This study attempt to identify and elaborate a motivation factors influence participation of local community in tourism industry in Kuala Tahan National Park, Pahang, Malaysia. Using random stratified sampling techniques, a total of 400 respondents were selected from seven villages in Kuala Tahan National Park. A theory of push and pull factor were applied in this study. Results showed that most of the local communities were more motivated by pull factors. The motivation by pull factor is due to reasons this tourism industries offers jobs to local peoples. They realize the tourism activities are one of fastest growing economy in their area and provide an employement in order to augment their socioeconomic. 2015-08 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/52743/1/Identifying%20motivation%20factors%20of%20the%20participation%20of%20local%20community%20in%20tourism%20industry%20in%20National%20Park%2C%20Pahang%2C%20Malaysia%20.pdf Hassan Zaki, Pakhriazad and Awang, Khairil Wahidin and Ismail, Mohd Hasmadi and M. R., Noorhayati (2015) Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia. In: 3rd Int. Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2015 (SERVE 2015), 1-2 Aug. 2015, Sheraton Hotel Bandung, Indonesia. (pp. 1-8). file:///C:/Users/User/Downloads/RevisedfullpaperID149_Identifyingmotivationfactorsoftheparticipationoflocalcommunityintourism....pdf 10.13140/RG.2.1.4252.4640
spellingShingle Hassan Zaki, Pakhriazad
Awang, Khairil Wahidin
Ismail, Mohd Hasmadi
M. R., Noorhayati
Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia
title Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia
title_full Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia
title_fullStr Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia
title_full_unstemmed Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia
title_short Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia
title_sort identifying motivation factors of the participation of local community in tourism industry in national park, pahang, malaysia
url http://psasir.upm.edu.my/id/eprint/52743/
http://psasir.upm.edu.my/id/eprint/52743/
http://psasir.upm.edu.my/id/eprint/52743/
http://psasir.upm.edu.my/id/eprint/52743/1/Identifying%20motivation%20factors%20of%20the%20participation%20of%20local%20community%20in%20tourism%20industry%20in%20National%20Park%2C%20Pahang%2C%20Malaysia%20.pdf