Towards achieving CSR global standards in the 21st century: public relations practitioners' struggles and challenges from Malaysian perspectives

Towards achieving CSR global standards in the 21st century: public relations practitioners' struggles and challenges from Malaysian perspectives

The overarching aim of this book is to explore the current corporate social responsibility (CSR) best practices of Malaysian multinational corporations (MNCs). Specifically, CSR performance is measured against global best practice standards and the role given to public relations in CSR is investigat...

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Bibliographic Details
Main Author: Mohd Hasan, Nurul Ain
Format: Book
Language:English
Published: Lambert Academic Publishin 2016
Online Access:http://psasir.upm.edu.my/id/eprint/52663/
http://psasir.upm.edu.my/id/eprint/52663/1/Towards%20achieving%20CSR%20global%20standards%20in%20the%2021st%20century%3B%20public%20relations%20practitioners%27%20struggles%20and%20challenges%20from%20Malaysian%20perspectives.pdf

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