Travel motivations of sport tourists visiting Sabah, Malaysia

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Travel motivations of sport tourists visiting Sabah, Malaysia

The knowledge on sport tourist behaviours is essential as it can be used as a basis for market segmentation, product positioning, destination development and marketing strategies in tourism. While there is no doubt that Malaysia has a huge potential for the world’s tourism especially in sport touris...

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Bibliographic Details
Main Author:	Dolinting, Erica E.
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Tourists - Malaysia Tourism - Psychological aspects Sports and tourism
Online Access:	http://psasir.upm.edu.my/id/eprint/52075/ http://psasir.upm.edu.my/id/eprint/52075/1/FPP%202014%2021.pdf

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