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Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia

Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, especially in the developing nations in the south-east Asian region such as Thailand, Indonesia, and Malaysia. Tourism and its related activities are often used as a catalyst for economic growth and develo...

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Bibliographic Details
Main Author:	Wong, Philip Pong Weng
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Brand loyalty Product management Consumers' preferences
Online Access:	http://psasir.upm.edu.my/id/eprint/52025/ http://psasir.upm.edu.my/id/eprint/52025/1/FEP%202014%2016RR.pdf

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