The role of trust in online shopping behavior

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The role of trust in online shopping behavior

The increase of the rate of internet usage has significantly influenced the people’s life style, in general, and the consumers’ intentions towards online shopping behavior, in particular. The objective of this study is to explore three dimensions of trust that affect consumers’ attitude towards onli...

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Bibliographic Details
Main Authors:	Jadehkenari, Marzieh Zendehdel, Paim, Laily
Format:	Conference or Workshop Item
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/51305/ http://psasir.upm.edu.my/id/eprint/51305/1/12-33.pdf

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