Understanding of the halalan tayyiban concept towards purchase intention of halal cosmetics among young urban muslim consumers

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Understanding of the halalan tayyiban concept towards purchase intention of halal cosmetics among young urban muslim consumers

This study investigates understanding of the halalan tayyiban concept and its influence on purchase intention of halal cosmetics. The data was collected through a self administered questionnaire survey with purposive sampling on a population of 560 Indonesian young urban Muslim consumers. A structur...

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Bibliographic Details
Main Author:	Sutono
Format:	Book Section
Language:	English
Published:	Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/51171/ http://psasir.upm.edu.my/id/eprint/51171/1/paper13%20UNDERSTANDING%20OF%20THE%20HALALAN%20TAYYIBAN%20CONCEPT%20TOWARDS%20PURCHASE%20INTENTION%20OF%20HALAL%20COSMETICS%20AMONG%20YOUNG%20URBAN%20MUSLIM%20CONSUMERS.pdf

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