Comparative influence of social norms on tourist behaviour in wildlife

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Comparative influence of social norms on tourist behaviour in wildlife

Social norms can be effective factors in promoting environmental behavior. To date,the little research that does exist recommends that there is a discrepancy between what people approve (injunctive norms) of and what people actually do (descriptive norms). Two kinds of norms were compared using PLS...

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Bibliographic Details
Main Author:	Jafarpour, Marjan
Format:	Book Section
Language:	English
Published:	Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/51169/ http://psasir.upm.edu.my/id/eprint/51169/1/paper11%20COMPARATIVE%20INFLUENCE%20OF%20SOCIAL%20NORMS%20ON%20TOURIST%20BEHAVIOUR%20IN%20WILDLIFE.pdf

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