A rhetorical cristism of speeches delivered by Dr Zeti Akhtar Aziz on the issues of Islamic banking and finance locally

Malaysian International Islamic Financial Centre was set up by Malaysian government to transform Malaysia into a vibrant International Islamic Financial hub. Malaysian Central Bank plays an important role in this transformation. One of the efforts is through the formal speeches delivered by the Cent...

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Main Authors: Khor, Mi Nee, Ahmad, Abdul Mua'ti @ Zamri, Mahamed, Mastura
Format: Article
Language:English
Published: IKRAM Education 2013
Online Access:http://psasir.upm.edu.my/id/eprint/51041/
http://psasir.upm.edu.my/id/eprint/51041/1/A%20rhetorical%20cristism%20of%20speeches%20delivered%20by%20Dr%20Zeti%20Akhtar%20Aziz%20on%20the%20issues%20of%20Islamic%20banking%20and%20finance%20locally.pdf
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author Khor, Mi Nee
Ahmad, Abdul Mua'ti @ Zamri
Mahamed, Mastura
author_facet Khor, Mi Nee
Ahmad, Abdul Mua'ti @ Zamri
Mahamed, Mastura
author_sort Khor, Mi Nee
building UPM Institutional Repository
collection Online Access
description Malaysian International Islamic Financial Centre was set up by Malaysian government to transform Malaysia into a vibrant International Islamic Financial hub. Malaysian Central Bank plays an important role in this transformation. One of the efforts is through the formal speeches delivered by the Central Governor, where it could be used to create and direct the necessary actions. Their speeches within and outside the company are important in motivating others and gaining support for their plan (Hartog, 1997). This study was designed to discover the application of the canon of logos by Malaysian Central Bank Governor, Dr. Zeti Akhtar Aziz. A modified version of neo Aristotelian criticism was used to analyse three formal speeches delivered locally with the focus of Islamic Finance products and services, from 2002 to 2006. This analysis indicated that Dr. Zeti only applied four types of proofs in her speeches; example of quantification, explanations, fact and serial examples. It could be due to the audiences, who were mostly local where they were exposed to the extensive exposure and education program on the Islamic banking done by local commercial banks. Practically, this study could assist and guide corporate leaders, especially those from banking industry to advance their business rhetorical skills in a more practical way.
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spelling upm-510412017-05-02T04:39:25Z http://psasir.upm.edu.my/id/eprint/51041/ A rhetorical cristism of speeches delivered by Dr Zeti Akhtar Aziz on the issues of Islamic banking and finance locally Khor, Mi Nee Ahmad, Abdul Mua'ti @ Zamri Mahamed, Mastura Malaysian International Islamic Financial Centre was set up by Malaysian government to transform Malaysia into a vibrant International Islamic Financial hub. Malaysian Central Bank plays an important role in this transformation. One of the efforts is through the formal speeches delivered by the Central Governor, where it could be used to create and direct the necessary actions. Their speeches within and outside the company are important in motivating others and gaining support for their plan (Hartog, 1997). This study was designed to discover the application of the canon of logos by Malaysian Central Bank Governor, Dr. Zeti Akhtar Aziz. A modified version of neo Aristotelian criticism was used to analyse three formal speeches delivered locally with the focus of Islamic Finance products and services, from 2002 to 2006. This analysis indicated that Dr. Zeti only applied four types of proofs in her speeches; example of quantification, explanations, fact and serial examples. It could be due to the audiences, who were mostly local where they were exposed to the extensive exposure and education program on the Islamic banking done by local commercial banks. Practically, this study could assist and guide corporate leaders, especially those from banking industry to advance their business rhetorical skills in a more practical way. IKRAM Education 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/51041/1/A%20rhetorical%20cristism%20of%20speeches%20delivered%20by%20Dr%20Zeti%20Akhtar%20Aziz%20on%20the%20issues%20of%20Islamic%20banking%20and%20finance%20locally.pdf Khor, Mi Nee and Ahmad, Abdul Mua'ti @ Zamri and Mahamed, Mastura (2013) A rhetorical cristism of speeches delivered by Dr Zeti Akhtar Aziz on the issues of Islamic banking and finance locally. Infrastructure University Kuala Lumpur Research Journal, 1 (1). pp. 9-16. ISSN 2289-4144 http://iukl.edu.my/iukl-research-journal/archives/
spellingShingle Khor, Mi Nee
Ahmad, Abdul Mua'ti @ Zamri
Mahamed, Mastura
A rhetorical cristism of speeches delivered by Dr Zeti Akhtar Aziz on the issues of Islamic banking and finance locally
title A rhetorical cristism of speeches delivered by Dr Zeti Akhtar Aziz on the issues of Islamic banking and finance locally
title_full A rhetorical cristism of speeches delivered by Dr Zeti Akhtar Aziz on the issues of Islamic banking and finance locally
title_fullStr A rhetorical cristism of speeches delivered by Dr Zeti Akhtar Aziz on the issues of Islamic banking and finance locally
title_full_unstemmed A rhetorical cristism of speeches delivered by Dr Zeti Akhtar Aziz on the issues of Islamic banking and finance locally
title_short A rhetorical cristism of speeches delivered by Dr Zeti Akhtar Aziz on the issues of Islamic banking and finance locally
title_sort rhetorical cristism of speeches delivered by dr zeti akhtar aziz on the issues of islamic banking and finance locally
url http://psasir.upm.edu.my/id/eprint/51041/
http://psasir.upm.edu.my/id/eprint/51041/
http://psasir.upm.edu.my/id/eprint/51041/1/A%20rhetorical%20cristism%20of%20speeches%20delivered%20by%20Dr%20Zeti%20Akhtar%20Aziz%20on%20the%20issues%20of%20Islamic%20banking%20and%20finance%20locally.pdf