Awareness and purchase intention towards edible bird's nest products

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Awareness and purchase intention towards edible bird's nest products

Edible bird‟s nest (swiftlet bird‟s nest) is one of the high value agricultural products which contributes about one percent to the gross domestic product. Being aware of the large role it plays in the economic growth of the country, the Malaysian government has started to give priority to the devel...

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Bibliographic Details
Main Author:	Ramalingam, Leelanayagi
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	Collocalia Produce trade Agriculture - Economic aspects
Online Access:	http://psasir.upm.edu.my/id/eprint/50466/ http://psasir.upm.edu.my/id/eprint/50466/1/FP%202014%2027RR_removed.pdf

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