Hierarchy of needs in residential advertisements
This study explored how advertisements emphasise individuals’ needs as a way to persuade them. More specifically, it investigated which ‘need’ is addressed more commonly by web advertisements according to the ‘Ideal’ and ‘Real’ concepts respectively. For this purpose, five web advertisements related...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/50372/ http://psasir.upm.edu.my/id/eprint/50372/1/Hierarchy%20of%20needs%20in%20residential%20advertisements.pdf |
| _version_ | 1848851537874386944 |
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| author | Yunus, Nurafazeera Mohd Kasim, Zalina Hossein, Vahid Nimehchisalem Mat Hussin, Nur Izyan Syamimi |
| author_facet | Yunus, Nurafazeera Mohd Kasim, Zalina Hossein, Vahid Nimehchisalem Mat Hussin, Nur Izyan Syamimi |
| author_sort | Yunus, Nurafazeera |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study explored how advertisements emphasise individuals’ needs as a way to persuade them. More specifically, it investigated which ‘need’ is addressed more commonly by web advertisements according to the ‘Ideal’ and ‘Real’ concepts respectively. For this purpose, five web advertisements related to residential areas were analysed qualitatively based on Maslow’s Hierarchy of needs. Based on Maslow’s five-stage model (1954), individuals have biological and physiological needs (e.g., air and food), safety needs, love and belongingness needs, esteem needs (e.g., self-respect and prestige), and self-actualization needs (e.g., self-fulfilment). The results showed that the advertisers tend to focus on the individuals’ esteem needs compared to others. This research opens up a different perspective to view persuasion in advertisements. Further studies are required to investigate individuals’ needs reflected in other types of advertisements using different methods. |
| first_indexed | 2025-11-15T10:23:46Z |
| format | Article |
| id | upm-50372 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:23:46Z |
| publishDate | 2016 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-503722017-02-28T05:29:29Z http://psasir.upm.edu.my/id/eprint/50372/ Hierarchy of needs in residential advertisements Yunus, Nurafazeera Mohd Kasim, Zalina Hossein, Vahid Nimehchisalem Mat Hussin, Nur Izyan Syamimi This study explored how advertisements emphasise individuals’ needs as a way to persuade them. More specifically, it investigated which ‘need’ is addressed more commonly by web advertisements according to the ‘Ideal’ and ‘Real’ concepts respectively. For this purpose, five web advertisements related to residential areas were analysed qualitatively based on Maslow’s Hierarchy of needs. Based on Maslow’s five-stage model (1954), individuals have biological and physiological needs (e.g., air and food), safety needs, love and belongingness needs, esteem needs (e.g., self-respect and prestige), and self-actualization needs (e.g., self-fulfilment). The results showed that the advertisers tend to focus on the individuals’ esteem needs compared to others. This research opens up a different perspective to view persuasion in advertisements. Further studies are required to investigate individuals’ needs reflected in other types of advertisements using different methods. Universiti Putra Malaysia Press 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/50372/1/Hierarchy%20of%20needs%20in%20residential%20advertisements.pdf Yunus, Nurafazeera and Mohd Kasim, Zalina and Hossein, Vahid Nimehchisalem and Mat Hussin, Nur Izyan Syamimi (2016) Hierarchy of needs in residential advertisements. Journal of Language and Communication, 3 (1). pp. 97-108. ISSN 2289-649X http://www.fbmk.upm.edu.my/sp/page/2861/jlc_bm |
| spellingShingle | Yunus, Nurafazeera Mohd Kasim, Zalina Hossein, Vahid Nimehchisalem Mat Hussin, Nur Izyan Syamimi Hierarchy of needs in residential advertisements |
| title | Hierarchy of needs in residential advertisements |
| title_full | Hierarchy of needs in residential advertisements |
| title_fullStr | Hierarchy of needs in residential advertisements |
| title_full_unstemmed | Hierarchy of needs in residential advertisements |
| title_short | Hierarchy of needs in residential advertisements |
| title_sort | hierarchy of needs in residential advertisements |
| url | http://psasir.upm.edu.my/id/eprint/50372/ http://psasir.upm.edu.my/id/eprint/50372/ http://psasir.upm.edu.my/id/eprint/50372/1/Hierarchy%20of%20needs%20in%20residential%20advertisements.pdf |