Touching from a distance: marketing the library and image building

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Touching from a distance: marketing the library and image building

After making some general observations on the library and information scene it is pointed out that librarians seem to be out of touch with reality as is proven by their reactive, passive and traditionalistic approach to professional practice. The paper proposes that libraries need to inject relevanc...

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Bibliographic Details
Main Author:	Agha, Syed Salim
Format:	Conference or Workshop Item
Language:	English
Published:	1994
Online Access:	http://psasir.upm.edu.my/id/eprint/49861/ http://psasir.upm.edu.my/id/eprint/49861/1/Touching%20from%20a%20distance%20%20Marketing%20the%20library%20and%20image%20building.pdf

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