APA (7th ed.) Citation

Chang, P. K., & Abu Hassan, M. (2006). The advertising-value-equivalent (AVE) method in quantifying economic values of public relations activities: Experience of a public-listed company in Malaysia. Penerbit Universiti Sains Malaysia.

Chicago Style (17th ed.) Citation

Chang, Peng Kee, and Musa Abu Hassan. The Advertising-value-equivalent (AVE) Method in Quantifying Economic Values of Public Relations Activities: Experience of a Public-listed Company in Malaysia. Penerbit Universiti Sains Malaysia, 2006.

MLA (9th ed.) Citation

Chang, Peng Kee, and Musa Abu Hassan. The Advertising-value-equivalent (AVE) Method in Quantifying Economic Values of Public Relations Activities: Experience of a Public-listed Company in Malaysia. Penerbit Universiti Sains Malaysia, 2006.