Influences of halal product integrity and halal industry macro-environments on marketing program adaptation and export performance among Malaysian export firms

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Influences of halal product integrity and halal industry macro-environments on marketing program adaptation and export performance among Malaysian export firms

To successfully optimize the enormous opportunities in the global Halal market,exporting firms must be prepared to adapt their marketing strategies to reflect the unique circumstances of the market. Accordingly, the main purpose of the study is to explore the influence of product and macro-environm...

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Bibliographic Details
Main Author:	Hassan, Hazlinda
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Food industry and trade - Malaysia Food supply - Islamic countries Food - Religious aspects - Islam
Online Access:	http://psasir.upm.edu.my/id/eprint/49324/ http://psasir.upm.edu.my/id/eprint/49324/7/FEP%202013%2016RR.pdf

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