Public mural art installations in an urban cultural district: place identity under scrutiny

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Public mural art installations in an urban cultural district: place identity under scrutiny

Public Mural Art Installation (PMAI) affects tourist perceptions and decision-making on a destination’s features and the manner they enhance a place identity. Despite the intention, many PMAI seems to have a lack of purpose in conveying its message on the place’s identity to tourists. The constructi...

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Bibliographic Details
Main Authors:	Mat Raschid, Mohammad Yazah, Mohd Tahir, Osman, Karimian, Elham
Format:	Book Section
Language:	English
Published:	Universiti Putra Malaysia Press 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/48770/ http://psasir.upm.edu.my/id/eprint/48770/1/b.%20public%20mural%20%2812-27%29.pdf

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