Factors affecting purchase intention toward organic cosmetic products among consumers in the Klang Valley, Malaysia

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Factors affecting purchase intention toward organic cosmetic products among consumers in the Klang Valley, Malaysia

The cosmetics industry has dramatically diversified its business orientation from conventional to organic in order to fulfil consumer‟s needs and demands. The present study explored the influence of attitude, subjective norms, perceived behavioural control and trust in predicting intention to purcha...

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Bibliographic Details
Main Author:	Mohd Ali, Ainunnazlee
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Consumer behavior - Malaysia Cosmetics Cosmetics industry - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/48710/ http://psasir.upm.edu.my/id/eprint/48710/1/FEM%202013%2029R.pdf

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