Revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using PLS-SEM

QR Code

Revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using PLS-SEM

Attitude towards advertising, its antecedent and outcome are well-documented in advertising literature. Moreover, the theory of reasoned action is often used to support the relationships between belief, attitude and intention towards advertising, especially in the western context. However, little is...

Full description

Bibliographic Details
Main Authors:	Ting, Hiram, Chuah, Francis, Cheah, Jacky, Memon, Mumtaz Ali, Yacob, Yusman
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/48681/ http://psasir.upm.edu.my/id/eprint/48681/1/Paper%209%20Attitute%20toward%20advertising.pdf

Similar Items

Revisiting Attitude towards Advertising, its Antecedent and Outcome: A Two-Stage Approach using PLS-SEM
by: Ting, Hiram, et al.
Published: (2015)

Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
by: Hiram, Ting, et al.
Published: (2015)

Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
by: Ting, Hiram, et al.
Published: (2015)

Multigroup analysis using SmartPLS: step-by-step guidelines for business research
by: Cheah, Jun Hwa, et al.
Published: (2020)

Structural model robustness checks in PLS-SEM
by: Sarstedt, Marko, et al.
Published: (2020)

Exploring Antecedents Of Attitude Towards Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
by: Shmueli, Galit, et al.
Published: (2019)

Assessing reflective models in marketing research: a comparison between PLS and PLSc estimates
by: Cheah, Jun Hwa, et al.
Published: (2018)

Antecedents and influence of social media influencers' credibility on brand attitude: findings from PLS-SEM and NCA
by: Tang, Kin Leong, et al.
Published: (2025)

A primer on the conditional mediation analysis in PLS-SEM
by: Cheah, Jun Hwa, et al.
Published: (2021)

A comparative study between GSCA-SEM and PLS-SEM

CB-SEM latent interaction: unconstrained and orthogonalized approaches
by: Cheah, Jun Hwa, et al.
Published: (2020)

Determinants of consumer attitudes toward mobile advertising: a crossborder study between Malaysia and Indonesia using PLS-MGA
by: Mohamed Ghazali, Raimi Nur Hakimi, et al.
Published: (2019)

Determinants of consumer attitudes toward mobile advertising: a cross-border study between Malaysia and Indonesia using PLS-MGA
by: Mohamed Ghazali, Raimi Nur Hakimi, et al.
Published: (2019)

Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
by: Lim, Xin Jean, et al.
Published: (2020)

How to specify, estimate, and validate higher-order constructs in PLS-SEM
by: Sarstedt, Marko, et al.
Published: (2019)

Level of Stress and Job Satisfaction among Call Operators: A Case of Malaysian Telecommunication Sector
by: Mumtaz Ali, Memon, et al.
Published: (2016)

A review of the methodological misconceptions and guidelines related to the application of structural equation modeling: a Malaysian scenario
by: Memon, Mumtaz Ali, et al.
Published: (2017)

How university students dispose smartphones and why? Understanding disposition decisions in developing markets
by: Yusman, Yacob, et al.
Published: (2016)

The determinants of Waqf sustainability in Malaysia: A PLS-SEM analysis
by: Noraina Mazuin, Sapuan, et al.
Published: (2021)

`Read and cite hair et al.`: how the work of Joseph F. Hair impacts us in Malaysia
by: Cheah, Jun Hwa, et al.
Published: (2019)

Antecedents And Outcomes Of Knowledge Retention
by: Chuah, Chai Winn
Published: (2008)

Modelling the WELL building concepts for office environments : PLS-SEM approach
by: Tan, Carmen Y.M., et al.
Published: (2023)

PLS-SEM in Information Systems Research: A Comprehensive Methodological Reference
by: Al-Emran, Mostafa, et al.
Published: (2019)

An Antecedent-Outcome Model Of Responsible Innovation: A Resource-Based Perspective
by: Rasheed, Memon Khalid
Published: (2023)

Developing and validating measurement for lean manufacturing sustenance strategies: The PLS-SEM approach
by: Norhana, Mohd Aripin, et al.
Published: (2023)

Developing and validating measurement for manufacturing flexibility implementation strategies: The PLS-SEM approach
by: Mohd Ghazali, Maarof, et al.
Published: (2023)

Modeling the WELL concepts for residential buildings in developing countries: PLS-SEM approach
by: Salma Husna, Zamani, et al.
Published: (2025)

Improvement model framework of urban agriculture program in Malaysia: PLS-SEM analysis
by: Yusuf, Munifah Siti Amira, et al.
Published: (2024)

Generational Cohorts and Their Beliefs and Attitude towards Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Attitude Towards Advertising: From Malaysians And Indonesians Perspectives
by: Hiram, Ting, et al.
Published: (2016)

Generations X and Y Attitude towards Controversial Advertising
by: Ting, Hiram, et al.
Published: (2012)

Mediation analysis issues and recommendations
by: Memon, Mumtaz Ali, et al.
Published: (2018)

Person-organisation fit and turnover intention: the mediating role of work engagement
by: Memon, Mumtaz Ali, et al.
Published: (2018)

Determinants of quality pledge among five-star hoteliers: a PLS-SEM approach
by: Ma’amor, Hairunnisa, et al.
Published: (2017)

Lean manufacturing practices for operational and business performance : A PLS-SEM modeling analysis
by: Shrikant, Panigrahi, et al.
Published: (2023)

Modeling the construction readiness parameters for abandoned housing projects in Malaysia: PLS-SEM approach
by: N. Aishah, Abdul-Rahman, et al.
Published: (2024)

Modeling workplace well-being factors in infrastructure construction projects: PLS-SEM approach
by: Alhammadi, Yasir, et al.
Published: (2024)

Modeling COVID-19 impacts and response strategies in the construction industry: PLS–SEM approach
by: Afiqah R., Radzi, et al.
Published: (2022)

The influence of delay factors on Pahang Malaysian construction industry: A PLS-SEM approach
by: Adeleke, A. Q., et al.
Published: (2021)