Visiting friends and relatives (VFR) market: a conceptual framework
This paper examines a specific market segment – the visiting friends and relatives (VFR) market – within a broader context of the tourism market. Misconception of VFR as a non-lucrative market segment and the fact that VFR appeared as one of the least researched areas has been the underpinning reaso...
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| Format: | Article |
| Language: | English |
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Tourism Educators Association of Malaysia
2006
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48544/ http://psasir.upm.edu.my/id/eprint/48544/1/Visiting%20friends%20and%20relatives%20%28VFR%29%20market%20a%20conceptual%20framework.pdf |
| _version_ | 1848851115916918784 |
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| author | Ramachandran, Sridar |
| author_facet | Ramachandran, Sridar |
| author_sort | Ramachandran, Sridar |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This paper examines a specific market segment – the visiting friends and relatives (VFR) market – within a broader context of the tourism market. Misconception of VFR as a non-lucrative market segment and the fact that VFR appeared as one of the least researched areas has been the underpinning reasons to embark on this study. This paper is dedicated to understand the meaning of visiting friends and relatives. An extensive literature review revealed five emergent themes within the context of the VFR research, which includes: motivation, conceptualisation, distance, sector, and measurement. Realising VFR’s contribution to the broader tourism market, this paper reveal the significance of the VFR market within the broader tourism market segments in order for both academics and practitioners to have renewed appreciation toward this subject matter. |
| first_indexed | 2025-11-15T10:17:04Z |
| format | Article |
| id | upm-48544 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:17:04Z |
| publishDate | 2006 |
| publisher | Tourism Educators Association of Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-485442016-10-10T03:33:05Z http://psasir.upm.edu.my/id/eprint/48544/ Visiting friends and relatives (VFR) market: a conceptual framework Ramachandran, Sridar This paper examines a specific market segment – the visiting friends and relatives (VFR) market – within a broader context of the tourism market. Misconception of VFR as a non-lucrative market segment and the fact that VFR appeared as one of the least researched areas has been the underpinning reasons to embark on this study. This paper is dedicated to understand the meaning of visiting friends and relatives. An extensive literature review revealed five emergent themes within the context of the VFR research, which includes: motivation, conceptualisation, distance, sector, and measurement. Realising VFR’s contribution to the broader tourism market, this paper reveal the significance of the VFR market within the broader tourism market segments in order for both academics and practitioners to have renewed appreciation toward this subject matter. Tourism Educators Association of Malaysia 2006 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48544/1/Visiting%20friends%20and%20relatives%20%28VFR%29%20market%20a%20conceptual%20framework.pdf Ramachandran, Sridar (2006) Visiting friends and relatives (VFR) market: a conceptual framework. TEAM Journal of Hospitality & Tourism, 3 (1). pp. 1-10. ISSN 1823-4003 https://teamjournalht.wordpress.com/back-issues/volume-3-issue-1november-2006/ |
| spellingShingle | Ramachandran, Sridar Visiting friends and relatives (VFR) market: a conceptual framework |
| title | Visiting friends and relatives (VFR) market: a conceptual framework |
| title_full | Visiting friends and relatives (VFR) market: a conceptual framework |
| title_fullStr | Visiting friends and relatives (VFR) market: a conceptual framework |
| title_full_unstemmed | Visiting friends and relatives (VFR) market: a conceptual framework |
| title_short | Visiting friends and relatives (VFR) market: a conceptual framework |
| title_sort | visiting friends and relatives (vfr) market: a conceptual framework |
| url | http://psasir.upm.edu.my/id/eprint/48544/ http://psasir.upm.edu.my/id/eprint/48544/ http://psasir.upm.edu.my/id/eprint/48544/1/Visiting%20friends%20and%20relatives%20%28VFR%29%20market%20a%20conceptual%20framework.pdf |