Adoption of Online Marketing in the Malaysian Hotel Sector from an Organizational Innovativeness Perspective

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Adoption of Online Marketing in the Malaysian Hotel Sector from an Organizational Innovativeness Perspective

Online marketing is the latest Internet-based marketing medium and is well received by the hotels industry worldwide. It has beneficial features that make it useful to the industry; therefore, the Malaysian hotel industry can be expected to adopt online marketing. However, as of 2002, this was not h...

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Bibliographic Details
Main Author:	Said, Mohd Fuaad
Format:	Thesis
Language:	English English
Published:	2007
Subjects:	Industrial marketing - Malaysia Internet advertising Information storage and retrieval systems - Management
Online Access:	http://psasir.upm.edu.my/id/eprint/485/ http://psasir.upm.edu.my/id/eprint/485/1/1549424.pdf

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