Assessing rural tourism development in Semporna, Sabah, Malaysia

Tourism is perceived as ‘white knight’ to save the economics of a particular place. Specifically, rural tourism has been perceived as panacea for social ills & economic of the countryside as it is often used to improve the local’s livelihood by generating job opportunities and income. However, i...

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Main Authors: Chia, Kei Wei, Shuib, Ahmad, Ramachandran, Sridar, Mohammad Afandi, Syamsul Herman
Format: Conference or Workshop Item
Language:English
Published: 2012
Online Access:http://psasir.upm.edu.my/id/eprint/48407/
http://psasir.upm.edu.my/id/eprint/48407/1/2-GSNRIC2012_141.pdf
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author Chia, Kei Wei
Shuib, Ahmad
Ramachandran, Sridar
Mohammad Afandi, Syamsul Herman
author_facet Chia, Kei Wei
Shuib, Ahmad
Ramachandran, Sridar
Mohammad Afandi, Syamsul Herman
author_sort Chia, Kei Wei
building UPM Institutional Repository
collection Online Access
description Tourism is perceived as ‘white knight’ to save the economics of a particular place. Specifically, rural tourism has been perceived as panacea for social ills & economic of the countryside as it is often used to improve the local’s livelihood by generating job opportunities and income. However, inappropriate rural tourism development may lead to several negative impacts. This paper aims to identify the challenges experience in Semporna district and explores the existence of sustainable indicators in the development of rural tourism sector at a costal destination and the applicability of the indicators. Data were collected via interview, personal communication and secondary data. The findings demonstrate some challenges experience in Semporna district result from tourism development. It was found that Semporna fulfill majority of the indicators suggested by UNWTO.
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format Conference or Workshop Item
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institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T10:16:25Z
publishDate 2012
recordtype eprints
repository_type Digital Repository
spelling upm-484072017-01-27T02:44:11Z http://psasir.upm.edu.my/id/eprint/48407/ Assessing rural tourism development in Semporna, Sabah, Malaysia Chia, Kei Wei Shuib, Ahmad Ramachandran, Sridar Mohammad Afandi, Syamsul Herman Tourism is perceived as ‘white knight’ to save the economics of a particular place. Specifically, rural tourism has been perceived as panacea for social ills & economic of the countryside as it is often used to improve the local’s livelihood by generating job opportunities and income. However, inappropriate rural tourism development may lead to several negative impacts. This paper aims to identify the challenges experience in Semporna district and explores the existence of sustainable indicators in the development of rural tourism sector at a costal destination and the applicability of the indicators. Data were collected via interview, personal communication and secondary data. The findings demonstrate some challenges experience in Semporna district result from tourism development. It was found that Semporna fulfill majority of the indicators suggested by UNWTO. 2012 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48407/1/2-GSNRIC2012_141.pdf Chia, Kei Wei and Shuib, Ahmad and Ramachandran, Sridar and Mohammad Afandi, Syamsul Herman (2012) Assessing rural tourism development in Semporna, Sabah, Malaysia. In: National Research & Innovation Conference for Graduate Students in Social Sciences (GS-NRIC 2012), 7-9 Dec. 2012, Mahkota Hotel, Melaka. (pp. 894-905).
spellingShingle Chia, Kei Wei
Shuib, Ahmad
Ramachandran, Sridar
Mohammad Afandi, Syamsul Herman
Assessing rural tourism development in Semporna, Sabah, Malaysia
title Assessing rural tourism development in Semporna, Sabah, Malaysia
title_full Assessing rural tourism development in Semporna, Sabah, Malaysia
title_fullStr Assessing rural tourism development in Semporna, Sabah, Malaysia
title_full_unstemmed Assessing rural tourism development in Semporna, Sabah, Malaysia
title_short Assessing rural tourism development in Semporna, Sabah, Malaysia
title_sort assessing rural tourism development in semporna, sabah, malaysia
url http://psasir.upm.edu.my/id/eprint/48407/
http://psasir.upm.edu.my/id/eprint/48407/1/2-GSNRIC2012_141.pdf