Analysis of tourist satisfaction models

Ecotourism development has been given serious attention by government of Malaysia. The government has invested a lot of money to develop infrastructures and services to fulfill tourists’ wants. Therefore, the development of ecotourism must consider tourists' preferences at an ecotourism destina...

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Main Authors: Sapari, Mohamad Safee, Shuib, Ahmad, Ramachandran, Sridar, Mohammad Afandi, Syamsul Herman
Format: Conference or Workshop Item
Language:English
Published: 2013
Online Access:http://psasir.upm.edu.my/id/eprint/48398/
http://psasir.upm.edu.my/id/eprint/48398/1/Analysis%20of%20tourist%20satisfaction%20models.pdf
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author Sapari, Mohamad Safee
Shuib, Ahmad
Ramachandran, Sridar
Mohammad Afandi, Syamsul Herman
author_facet Sapari, Mohamad Safee
Shuib, Ahmad
Ramachandran, Sridar
Mohammad Afandi, Syamsul Herman
author_sort Sapari, Mohamad Safee
building UPM Institutional Repository
collection Online Access
description Ecotourism development has been given serious attention by government of Malaysia. The government has invested a lot of money to develop infrastructures and services to fulfill tourists’ wants. Therefore, the development of ecotourism must consider tourists' preferences at an ecotourism destination. The purpose of this paper is to describe the methods of measurement of the satisfaction level of tourists. Generally, the satisfaction level can be measured by evaluating the gap between tourist expectation and perceived value. There are many of variables may influence the tourists' satisfaction for example people, overall convenience, price, accommodation and food, commodities, attraction, culture and climate and image. Identification of the relationship between the tourists’ expectation and level of satisfaction is necessary for the ecotourism development. A modified framework to measure the satisfaction level is suggested in this paper.
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institution Universiti Putra Malaysia
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language English
last_indexed 2025-11-15T10:16:23Z
publishDate 2013
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spelling upm-483982016-09-14T05:55:31Z http://psasir.upm.edu.my/id/eprint/48398/ Analysis of tourist satisfaction models Sapari, Mohamad Safee Shuib, Ahmad Ramachandran, Sridar Mohammad Afandi, Syamsul Herman Ecotourism development has been given serious attention by government of Malaysia. The government has invested a lot of money to develop infrastructures and services to fulfill tourists’ wants. Therefore, the development of ecotourism must consider tourists' preferences at an ecotourism destination. The purpose of this paper is to describe the methods of measurement of the satisfaction level of tourists. Generally, the satisfaction level can be measured by evaluating the gap between tourist expectation and perceived value. There are many of variables may influence the tourists' satisfaction for example people, overall convenience, price, accommodation and food, commodities, attraction, culture and climate and image. Identification of the relationship between the tourists’ expectation and level of satisfaction is necessary for the ecotourism development. A modified framework to measure the satisfaction level is suggested in this paper. 2013 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48398/1/Analysis%20of%20tourist%20satisfaction%20models.pdf Sapari, Mohamad Safee and Shuib, Ahmad and Ramachandran, Sridar and Mohammad Afandi, Syamsul Herman (2013) Analysis of tourist satisfaction models. In: 1st Annual PSU Phuket International Conference 2012, 10-12 Jan. 2013, Prince of Songkla University, Phuket, Thailand. (pp. 1-10).
spellingShingle Sapari, Mohamad Safee
Shuib, Ahmad
Ramachandran, Sridar
Mohammad Afandi, Syamsul Herman
Analysis of tourist satisfaction models
title Analysis of tourist satisfaction models
title_full Analysis of tourist satisfaction models
title_fullStr Analysis of tourist satisfaction models
title_full_unstemmed Analysis of tourist satisfaction models
title_short Analysis of tourist satisfaction models
title_sort analysis of tourist satisfaction models
url http://psasir.upm.edu.my/id/eprint/48398/
http://psasir.upm.edu.my/id/eprint/48398/1/Analysis%20of%20tourist%20satisfaction%20models.pdf