Developing scale on factors affecting innovation service culture in hospitality industry

Developing scale on factors affecting innovation service culture in hospitality industry

This paper aimed at finding the factors influencing innovative service culture and personality, a case study of a famous hotel in Kuala Lumpur. In order to achieve the aim, the objectives were laid out firstly identify the factors influencing the innovative service culture at and secondly to develop...

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Bibliographic Details
Main Authors: A. Rahim, Marina, Kunasekaran, Puvaneswaran, Ramachandran, Sridar, Shuib, Ahmad, Mohammad Afandi, Syamsul Herman
Format: Conference or Workshop Item
Language:English
Published: Social Transformation Research Platform, Universiti Sains Malaysia 2012
Online Access:http://psasir.upm.edu.my/id/eprint/48393/
http://psasir.upm.edu.my/id/eprint/48393/1/Developing%20scale%20on%20factors%20affecting%20innovation%20service%20culture%20in%20hospitality%20industry.pdf

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