Enhancing the corporate visual identity of Universiti Putra Malaysia

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Enhancing the corporate visual identity of Universiti Putra Malaysia

Traditionally, Corporate Visual Identity have subscribed to the belief that it distinguishes an organization from its competitors by allowing its customers to understand, to differentiate and remember the organization. Developing a distinctive University Corporate Visual Identity is the way to be on...

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Bibliographic Details
Main Author:	Fu, Chew Xiang
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Corporate image Trademarks Logos (Symbols)
Online Access:	http://psasir.upm.edu.my/id/eprint/48346/ http://psasir.upm.edu.my/id/eprint/48346/1/FRSB%202011%2010R.pdf

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