The impact of green marketing strategy on the firm's performance in Malaysia

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The impact of green marketing strategy on the firm's performance in Malaysia

This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian certified ISO 14001 Environmental Management System firms’ performance. The paper aims at presenting the reviews of the literature on the green marketing and analyses the two factors that will influence the...

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Bibliographic Details
Main Authors:	Hasan, Zuhairah, Ali, Noor Azman
Format:	Article
Language:	English
Published:	Elsevier 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/48152/ http://psasir.upm.edu.my/id/eprint/48152/1/48152.pdf

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