Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia
A survey has been conducted to audit the corporate image of selected GLCs in Malaysia using corporate identity elements, where data were collected from a sample of middle managers. Correlation analysis was used to analyze the data. Results indicated that all studied elements of corporate identity co...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48121/ http://psasir.upm.edu.my/id/eprint/48121/1/48121.pdf |
| _version_ | 1848850995390447616 |
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| author | Bidin, Rosmiza Muhaimi, Aida Bolong, Jusang |
| author_facet | Bidin, Rosmiza Muhaimi, Aida Bolong, Jusang |
| author_sort | Bidin, Rosmiza |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | A survey has been conducted to audit the corporate image of selected GLCs in Malaysia using corporate identity elements, where data were collected from a sample of middle managers. Correlation analysis was used to analyze the data. Results indicated that all studied elements of corporate identity components (corporate behavior, corporate communication, corporate design, corporate culture, corporate strategy, and corporate personality) have significant contribution towards corporate image. Thus, managers have to carefully strategize these elements in their internal branding initiatives to come out with excellent corporate image. |
| first_indexed | 2025-11-15T10:15:09Z |
| format | Article |
| id | upm-48121 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:15:09Z |
| publishDate | 2014 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-481212016-08-04T08:57:14Z http://psasir.upm.edu.my/id/eprint/48121/ Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia Bidin, Rosmiza Muhaimi, Aida Bolong, Jusang A survey has been conducted to audit the corporate image of selected GLCs in Malaysia using corporate identity elements, where data were collected from a sample of middle managers. Correlation analysis was used to analyze the data. Results indicated that all studied elements of corporate identity components (corporate behavior, corporate communication, corporate design, corporate culture, corporate strategy, and corporate personality) have significant contribution towards corporate image. Thus, managers have to carefully strategize these elements in their internal branding initiatives to come out with excellent corporate image. Elsevier 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48121/1/48121.pdf Bidin, Rosmiza and Muhaimi, Aida and Bolong, Jusang (2014) Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia. Procedia - Social and Behavioral Sciences, 155. pp. 326-330. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S1877042814057668 10.1016/j.sbspro.2014.10.300 |
| spellingShingle | Bidin, Rosmiza Muhaimi, Aida Bolong, Jusang Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia |
| title | Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia |
| title_full | Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia |
| title_fullStr | Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia |
| title_full_unstemmed | Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia |
| title_short | Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia |
| title_sort | strategising corporate identity for the perception of corporate image in the selected government-linked companies (glcs) in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/48121/ http://psasir.upm.edu.my/id/eprint/48121/ http://psasir.upm.edu.my/id/eprint/48121/ http://psasir.upm.edu.my/id/eprint/48121/1/48121.pdf |