Safeguarding Malaysian heritage food (MHF): the impact of Malaysian food culture and tourists' food culture involvement on intentional loyalty

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Safeguarding Malaysian heritage food (MHF): the impact of Malaysian food culture and tourists' food culture involvement on intentional loyalty

Cultural heritage food experiences in tourism destination hold a boundless impression on tourists’ loyalty towards a destination. The researchers conducted a survey on 100 international tourists and used multiple regression analysis to verify the factors affecting the intentional loyalty on heritage...

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Bibliographic Details
Main Authors:	Omar, Siti Radhiah, Abdul Karim, Muhammad Shahrim, Abu Bakar, Ainul Zakiah, Omar, Siti Nazirah
Format:	Article
Language:	English
Published:	Elsevier 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/48045/ http://psasir.upm.edu.my/id/eprint/48045/1/48045.pdf

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