Social media contribution towards ethnocentrism
Malaysia is a multiracial country consisting of three main ethnics, namely Malay, Chinese and Indians. National unity among the ethnics is very important to ensure national harmony. Rapid growth and development in a country does not bring anything if people were not united. This can be seen when res...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/48033/ http://psasir.upm.edu.my/id/eprint/48033/1/48033.pdf |
| _version_ | 1848850970711162880 |
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| author | Ridzuan, Abdul Rauf Bolong, Jusang Omar, Siti Zobidah Osman, Mohd Nizam Yusof, Rozman Abdullah, Siti Faidul Maisarah |
| author_facet | Ridzuan, Abdul Rauf Bolong, Jusang Omar, Siti Zobidah Osman, Mohd Nizam Yusof, Rozman Abdullah, Siti Faidul Maisarah |
| author_sort | Ridzuan, Abdul Rauf |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Malaysia is a multiracial country consisting of three main ethnics, namely Malay, Chinese and Indians. National unity among the ethnics is very important to ensure national harmony. Rapid growth and development in a country does not bring anything if people were not united. This can be seen when research done by Jusang Bolong (2008) showed that people like to communicate only with their own ethnic and many Malaysian are indifferent to racial integration which allowing ethnocentrism (Ismail Abdullah, 2009). Social media can be seen as a factor to create solidarity but at the same time encourage ethnocentrism. Therefore, this study is conducted to determine the level of public exposure to social media, the level of ethnocentrism in Malaysia and to identify the relationship between public exposures to social media with ethnocentrism. Researcher will be using survey method in collecting data while Mixed Effect Model will be used as a guide for this research. |
| first_indexed | 2025-11-15T10:14:45Z |
| format | Article |
| id | upm-48033 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:14:45Z |
| publishDate | 2012 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-480332016-08-04T08:33:52Z http://psasir.upm.edu.my/id/eprint/48033/ Social media contribution towards ethnocentrism Ridzuan, Abdul Rauf Bolong, Jusang Omar, Siti Zobidah Osman, Mohd Nizam Yusof, Rozman Abdullah, Siti Faidul Maisarah Malaysia is a multiracial country consisting of three main ethnics, namely Malay, Chinese and Indians. National unity among the ethnics is very important to ensure national harmony. Rapid growth and development in a country does not bring anything if people were not united. This can be seen when research done by Jusang Bolong (2008) showed that people like to communicate only with their own ethnic and many Malaysian are indifferent to racial integration which allowing ethnocentrism (Ismail Abdullah, 2009). Social media can be seen as a factor to create solidarity but at the same time encourage ethnocentrism. Therefore, this study is conducted to determine the level of public exposure to social media, the level of ethnocentrism in Malaysia and to identify the relationship between public exposures to social media with ethnocentrism. Researcher will be using survey method in collecting data while Mixed Effect Model will be used as a guide for this research. Elsevier 2012 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/48033/1/48033.pdf Ridzuan, Abdul Rauf and Bolong, Jusang and Omar, Siti Zobidah and Osman, Mohd Nizam and Yusof, Rozman and Abdullah, Siti Faidul Maisarah (2012) Social media contribution towards ethnocentrism. Procedia - Social and Behavioral Sciences, 65. pp. 517-522. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S1877042812051439 10.1016/j.sbspro.2012.11.158 |
| spellingShingle | Ridzuan, Abdul Rauf Bolong, Jusang Omar, Siti Zobidah Osman, Mohd Nizam Yusof, Rozman Abdullah, Siti Faidul Maisarah Social media contribution towards ethnocentrism |
| title | Social media contribution towards ethnocentrism |
| title_full | Social media contribution towards ethnocentrism |
| title_fullStr | Social media contribution towards ethnocentrism |
| title_full_unstemmed | Social media contribution towards ethnocentrism |
| title_short | Social media contribution towards ethnocentrism |
| title_sort | social media contribution towards ethnocentrism |
| url | http://psasir.upm.edu.my/id/eprint/48033/ http://psasir.upm.edu.my/id/eprint/48033/ http://psasir.upm.edu.my/id/eprint/48033/ http://psasir.upm.edu.my/id/eprint/48033/1/48033.pdf |