A semantic approach in perception for packaging in the SME's food industries in Malaysia: a case study of Malaysia food product branding in United Kingdom

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A semantic approach in perception for packaging in the SME's food industries in Malaysia: a case study of Malaysia food product branding in United Kingdom

Purpose – This paper is to evaluate the perception for the food packaging and branding for Malaysia SME's food industries in United Kingdom. This study uses literature survey, questionnaire, semantic evaluation and observations. Additionally, this research would also show the evidences of seman...

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Bibliographic Details
Main Authors:	Zainal Abidin, Sazrinee, Raja Ahmad Effendi, Raja Ahmad Azmeer, Ibrahim, Rahinah, Idris, Muhammad Zaffwan
Format:	Article
Language:	English
Published:	Elsevier 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/48018/ http://psasir.upm.edu.my/id/eprint/48018/1/48018.pdf

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