Technology acceptance and purchase intention towards movie mobile advertising among youth in Malaysia

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Technology acceptance and purchase intention towards movie mobile advertising among youth in Malaysia

The study identified the relationships between technology acceptance and purchase intentions on movie mobile advertising among youth Twitter users in Malaysia. Technology Acceptance Model was used to predict the acceptance of computer-based technology based on technology use and usefulness among the...

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Bibliographic Details
Main Authors:	Abu Bakar, Mohd Syuhaidi, Bidin, Rosmiza
Format:	Article
Language:	English
Published:	Elsevier 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/47843/ http://psasir.upm.edu.my/id/eprint/47843/1/47843.pdf

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