Can contract marketing motivate farmers to go organic? Measuring the moderation effect of contract marketing

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Can contract marketing motivate farmers to go organic? Measuring the moderation effect of contract marketing

The demand for organic food is growing in Malaysia due to consumer concerns for food safety, sustainable development and urban expansion. However, the share of farmers engaged in this type of agriculture in Malaysia is notably low with only 72 (0.02%) organic vegetable farmers out of a total of 272,...

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Bibliographic Details
Main Authors:	Rezai, Golnaz, Shamsudin, Mad Nasir, Mohamed, Zainal Abidin, Ting, Jenn Ling
Format:	Article
Language:	English
Published:	Science Publications 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/47516/ http://psasir.upm.edu.my/id/eprint/47516/1/ajabssp.2016.29.34.pdf

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