Consumer perceptions and attitudes toward local honey in Sabah

Consumer perceptions and attitudes toward local honey in Sabah

Analysing consumers perception is one way to determine whether or not local honey can fulfill the varied needs of its customer.". Using factor analysis the perception patterns of honey consumers have been grouped into 5 topical aspects namely honey characteristics, regulation, brand loyalty, f...

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Bibliographic Details
Main Authors: Ismail, Mohd Mansor, Radam, Alias, Abd. Manap, Kamsiah@ Aiidah
Format: Conference or Workshop Item
Language:English
Published: Universiti Putra Malaysia 1994
Online Access:http://psasir.upm.edu.my/id/eprint/47435/
http://psasir.upm.edu.my/id/eprint/47435/1/Consumer%20perceptions%20and%20attitudes%20toward%20local%20honey%20in%20Sabah.pdf

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