A continuance model for optimized participation in virtual communities

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A continuance model for optimized participation in virtual communities

The social commerce wave has opened up vast opportunities in emerging markets through virtual communities’ participation. This chapter investigates the constructs and theories from the social psychology perspective looking into the intention and behaviour prospect by extending the Theory of Planned...

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Bibliographic Details
Main Authors:	Shanmugam, Mohana, Jusoh, Yusmadi Yah
Other Authors:	Hajli, Nick
Format:	Book Section
Language:	English
Published:	IGI Global 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/47293/ http://psasir.upm.edu.my/id/eprint/47293/1/A%20continuance%20model%20for%20optimized%20participation%20in%20virtual%20communities.pdf

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