Global perspective in tourism development: positioning Malaysia as a culinary destination

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Global perspective in tourism development: positioning Malaysia as a culinary destination

Malaysia offers a rich potpourri of delicious cuisines from diverse ethnicity. However, not much attention given to promote Malaysian food and the food seems to be ignored in the tourism industry. Furthermore, the concept of utilizing Malaysian food as a marketing means is tenuous. In this chapter,...

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Bibliographic Details
Main Authors:	‪Leong, Quee Ling, Karim, Shahrim
Other Authors:	Camillo, Angelo A.
Format:	Book Section
Language:	English
Published:	IGI Global 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/47097/ http://psasir.upm.edu.my/id/eprint/47097/1/Global%20perspective%20in%20tourism%20development.pdf

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