Global perspective in tourism development: positioning Malaysia as a culinary destination
Malaysia offers a rich potpourri of delicious cuisines from diverse ethnicity. However, not much attention given to promote Malaysian food and the food seems to be ignored in the tourism industry. Furthermore, the concept of utilizing Malaysian food as a marketing means is tenuous. In this chapter,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
IGI Global
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/47097/ http://psasir.upm.edu.my/id/eprint/47097/1/Global%20perspective%20in%20tourism%20development.pdf |
| _version_ | 1848850783707070464 |
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| author | Leong, Quee Ling Karim, Shahrim |
| author2 | Camillo, Angelo A. |
| author_facet | Camillo, Angelo A. Leong, Quee Ling Karim, Shahrim |
| author_sort | Leong, Quee Ling |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Malaysia offers a rich potpourri of delicious cuisines from diverse ethnicity. However, not much attention given to promote Malaysian food and the food seems to be ignored in the tourism industry. Furthermore, the concept of utilizing Malaysian food as a marketing means is tenuous. In this chapter, the image dimensions of Malaysian food and the effect of food images on tourists' satisfaction are discussed. Additionally, the influence of socio-demographic factors on tourists' perceived image is deliberated. Univariate and multivariate statistics are used to describe the obtained findings. The results of the study will significantly fill in the gap in the literature about Malaysian food's image and the potential of Malaysia being promoted as a food destination. Additionally, the results would indisputably provide better insight to the tourism and hospitality industry on the perceptions of international tourists towards Malaysian food and Malaysia as a food tourism destination. |
| first_indexed | 2025-11-15T10:11:47Z |
| format | Book Section |
| id | upm-47097 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:11:47Z |
| publishDate | 2015 |
| publisher | IGI Global |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-470972021-08-04T00:52:59Z http://psasir.upm.edu.my/id/eprint/47097/ Global perspective in tourism development: positioning Malaysia as a culinary destination Leong, Quee Ling Karim, Shahrim Malaysia offers a rich potpourri of delicious cuisines from diverse ethnicity. However, not much attention given to promote Malaysian food and the food seems to be ignored in the tourism industry. Furthermore, the concept of utilizing Malaysian food as a marketing means is tenuous. In this chapter, the image dimensions of Malaysian food and the effect of food images on tourists' satisfaction are discussed. Additionally, the influence of socio-demographic factors on tourists' perceived image is deliberated. Univariate and multivariate statistics are used to describe the obtained findings. The results of the study will significantly fill in the gap in the literature about Malaysian food's image and the potential of Malaysia being promoted as a food destination. Additionally, the results would indisputably provide better insight to the tourism and hospitality industry on the perceptions of international tourists towards Malaysian food and Malaysia as a food tourism destination. IGI Global Camillo, Angelo A. 2015 Book Section PeerReviewed text en http://psasir.upm.edu.my/id/eprint/47097/1/Global%20perspective%20in%20tourism%20development.pdf Leong, Quee Ling and Karim, Shahrim (2015) Global perspective in tourism development: positioning Malaysia as a culinary destination. In: Handbook of Research on Global Hospitality and Tourism Management. IGI Global, USA, pp. 406-439. ISBN 9781466686069; EISBN: 9781466686076 10.4018/978-1-4666-8606-9.ch021 |
| spellingShingle | Leong, Quee Ling Karim, Shahrim Global perspective in tourism development: positioning Malaysia as a culinary destination |
| title | Global perspective in tourism development: positioning Malaysia as a culinary destination |
| title_full | Global perspective in tourism development: positioning Malaysia as a culinary destination |
| title_fullStr | Global perspective in tourism development: positioning Malaysia as a culinary destination |
| title_full_unstemmed | Global perspective in tourism development: positioning Malaysia as a culinary destination |
| title_short | Global perspective in tourism development: positioning Malaysia as a culinary destination |
| title_sort | global perspective in tourism development: positioning malaysia as a culinary destination |
| url | http://psasir.upm.edu.my/id/eprint/47097/ http://psasir.upm.edu.my/id/eprint/47097/ http://psasir.upm.edu.my/id/eprint/47097/1/Global%20perspective%20in%20tourism%20development.pdf |