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The significant role of customer brand identification towards brand loyalty development: an empirical study among Malaysian hypermarkets customer

The aim of this study was to identify the significance role of customer brand identification towards building customer brand loyalty via mediating effect of brand trust and word of mouth communication among Malaysian hypermarket customers. A self-administered questionnaire was used to collect data (...

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Bibliographic Details
Main Authors:	Nikhashemi, Seyed Rajab, Paim, Laily, Osman, Syuhaily, Sidin, Samsinar
Format:	Article
Language:	English
Published:	Elsevier BV 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/46698/ http://psasir.upm.edu.my/id/eprint/46698/1/The%20significant%20role%20of%20customer%20brand%20identification%20towards%20brand%20loyalty%20development%3B%20an%20empirical%20study%20among%20Malaysian%20hypermarkets%20customer.pdf

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