The effect of process quality and outcome quality on tourist loyalty in the hotel industry

The effect of process quality and outcome quality on tourist loyalty in the hotel industry

The present study aims to explore the relationship between process quality and outcom quality with tourist satisfaction and loyalty in the Malaysian hotel industry. In this study, the population comprised international tourists who stayed in one of the 4 and 5-star hotels in Kuala Lumpur. From 537 s...

Full description

Bibliographic Details
Main Authors: Keshavarz, Yousef, Othman, Mohd Shahwahid, Ali, Mass Hareeza, Raja Yusof, Raja Nerina
Format: Article
Language:English
Published: Mediterranean Center of Social and Educational Research 2015
Online Access:http://psasir.upm.edu.my/id/eprint/46564/
http://psasir.upm.edu.my/id/eprint/46564/1/The%20effect%20of%20process%20quality%20and%20outcome%20quality%20on%20tourist%20loyalty%20in%20the%20hotel%20industry.pdf

Similar Items

Similar Items